Digital Marketing Course Overview
As Digital Marketing becomes the defacto route to market for most companies, do we truly understand the Why’s, How’s and What’s of a successful Marketing strategy? This 3 day highly experiential workshops gives Digital Practitioners and Leaders the opportunity to highlight and address real issues and challenges in thier workplace, to take away and utilise some of the industrys leading free and paid tools to drive efficeint and effective delivery of online camapigns and strategy.
In this digital marketing training workshop you will learn how to:
- Identify your organisations strengths and weaknesses in the digital space
- Evaluate which platforms and routes to market you should be using
- Experience and use live tools and simulations to create content and campaigns
- Understand what success looks like and set strategic objectives
- Develop a long term strategy for your business
Upon completing this digital marketing workshop you will gain the skills, ability and confidence to implement your digital marketing strategy and monetize your social media presence.
Digital Marketing Course Outline
- Toolboxes, Tips and Techniques
- Linking digital marketing tactics to achieving marketing objectives
- SEO in a Google World
- Content is King
- The cost and return of Digital Marketing Strategies
- Converting visits and likes to sales and revenue
- Social Media do’s and Don’t
- Converting visits and likes to sales and revenue
- A/B testing for campaigns
- Measuring digital to improve future performance
- User experience – Why its to important (especially for Millennials)
- Is E-mail marketing still effective? How and When to use it
Delivered by Wayne Denner – Digital Ninja
Knowledgeable,passionate and talented Digital Marketing expert & guru with extensive expertise in digital & traditional marketing communications.
With over 18 years digital experience, specialising in emerging trends within the areas of Online Safety, online reputation & user safety, web 2.0, e-commerce platforms, mobile marketing methodologies, consumer behaviour and online engagement. Currently lecturing on the CAM CIM Diploma in Integrating Digital Media and Branding,Digital Marketing Essentials & Mobile Marketing for The Belfast Academy of Marketing at Queens University Belfast.
Wayne has delivered digital marketing training courses across the United Kingdom, Ireland & UAE and is a thought leader in digital marketing.
As a renowned speaker, Wayne has the unique ability of being able to take all his digital marketing experience and knowledge and give the greatest gift of all – the transfer of knowledge.
Upcoming digital marketing workshop Dates
Fees include Hotel Venue, Lunch and Valet Parking
digital marketing workshop Timings (9am – 4pm)
10,11,12 December 2017 – Early Bird Available AED 4,995
We also offer other social media and digital marketing education
- Digital Marketing Executive Program
- Introduction to Social Media Marketing
If you have any questions about Social or digital marketing training services just drop us a line
+971 4 369 3453
info@smg-me.com